Transformation success rates.
Did you know that only 30% of transformation efforts are successful?
Customer centric business processes.
95% of companies have collected customer feedback, but only about 10% use it to change their processes.
Threat to your business.
Amazon didn’t kill the retail industry. Netflix did not kill Blockbuster. Uber did not kill the taxi business. Apple did not kill the music business and AirBnB did not kill the hotel industry. Technology by itself is not the real disruptor.
Being non customer-centric is the biggest threat to any business.
Employees — family.
“Your most important assets aren’t your clients, its your loyal employees. If you take care of your employees, they will take care of your clients.”
GDPR — an opportunity.
In the end, though, these new consent standards just force marketers to do what they need to be doing anyway: get to know their customers better, figure out what they want, and harness those desires for mutually beneficial outcomes.
Roy McAvoy on the Golf Swing
. . . a nod to the gods — that he is fallible. That perfection is unobtainable. And now the weight begins shifting back to the left pulled by the powers inside the earth. It’s alive, this swing! A living sculpture and down through contact, always down, striking the ball crisply, with character. A tuning fork goes off in your heart and your balls.”